Skip to content


Memorial Day Sale 2024 - 15% Off Entire Order - Automatic Discount at Checkout - Sale Ends Wednesday, May 22 11:59 PM EST - Free Standard Shipping on Orders Totaling $50 or More with Shipping Addresses within the Continental USA

Here are the Top Five Reasons Why Applying Sunscreen Should be a Daily Habit Year Round

Here are the Top Five Reasons Why Applying Sunscreen Should be a Daily Habit Year Round

According to a survey from RealSelf, only 10 percent of adults in the U.S. wear sunscreen every day, and almost half (47 percent) of Americans never wear sunscreen.

  • Only 10% of U.S. adults use sunscreen daily, and almost half (47%) never wear sunscreen
  • Women are significantly more likely than men to wear sunscreen on a daily basis (15% vs. 4% of men) 
  • Men are significantly more likely than women to always or almost always reapply sunscreen when they wear it (34% vs. 25% of women) 
  • Among Americans who wear sunscreen at least one day a week, more than nine in 10 (93%) apply it to their face. The second most popular body area is the neck (74%), followed closely by the arms (73%)
  • The top excuses for not wearing sunscreen are not being exposed to the sun enough (56%) and having skin that doesn't burn easily (25%) 
  • The top motivations for using sunscreen are preventing skin cancer (74%), preventing sunburn (48%) and preventing the look of aging skin (46%) 
  • Men are significantly more likely than women to get an annual skin check (36% vs. 27% of women)

Just over half (53 percent) of Americans wear sunscreen at least one day a week, and among those, more than nine in 10 (93 percent) apply it to their face. 

Motivations for Sunscreen Use: Prevent Skin Cancer, Sunburn and the Look of Aging Skin

Among those who do use sunscreen, the main motivations are to prevent skin cancer (74 percent), prevent sunburn (48 percent) and prevent the appearance of aging skin (46 percent). Adults ages 35 and older are significantly more likely than adults under the age of 34 to say preventing skin cancer is a main motivation for wearing sunscreen (79 percent vs. 63 percent). 

Women are significantly more likely than men to say preventing the look of aging skin is a main motivation (55 percent vs. 33 percent), and they are also more likely to be motivated by sunspot prevention (44 percent vs. 33 percent for men). More than half of men (52 percent) say preventing the look or feel of a sunburn is a main motivation, compared to only 45 percent of women.

Top Motivations for Wearing Sunscreen







To help prevent skin cancer




Prevent the look or feel of sunburn




To help prevent the appearance of aging skin




To help prevent sunspots on skin








Source:, 2019 RealSelf Sun Safety Report

Why You Should Always Wear Sunscreen, Even on Cloudy Days Up to 80 percent of the sun’s rays can pass through clouds, so if you assume it’s OK to forgo protection on an overcast day, think again. Sunscreen is an important preventative health care habit that should be maintained all year, including the winter months. Snow can reflect up to 80 percent of ultraviolet (UV) rays, increasing your risk of exposure to sun damage. Also, the higher the altitude, the greater the UV exposure, so sunscreen is crucial for family ski vacations, too. Always wear sunscreen!

Here are the top five reasons why applying sunscreen should be a daily habit year round:

  • It Protects Your Skin from UV Rays: The depletion of the ozone layer has increased our risk of sun damage from harmful UV rays. Sunscreen blocks these rays, greatly reducing the likelihood of sunburn. For full body coverage you’ll want to apply about an ounce.
  • It Lowers Your Skin Cancer Risk: Skin cancer is the most common form of cancer in the United States. According to the Centers for Disease Control and Prevention (CDC), 71,943 people were diagnosed with melanomas of the skin in 2013, and 9,394 of these cases were fatal. By applying sunscreen each day, you cut your risk of contracting skin cancers in half.
  • It Prevents Premature Aging of the Skin: Sun damage from UV rays causes photoaging of the skin, which is characterized by a thick, leathery look; discoloration; and a breakdown of collagen, which contributes to lines, sagging and wrinkles. Studies show that those below age 55 who apply sunscreen regularly have 24 percent less chance of developing these signs of aging than those who don’t.
  • It Helps Maintain an Even Skin Tone: Sunscreen helps prevent discoloration and dark spots from sun damage, helping you maintain a smoother and more even skin tone.
  • Your Chances of Skin Cancer are Higher if Your Hair is Red: Scientists used to think the reason for this increased risk was due to the fair skin tone of redheads. In 2013, however, researchers discovered the MC1R gene mutation which creates red hair and fair skin. This mutation also creates a cancer causing pathway which, when exposed to UV radiation, promotes a genetic propensity towards cancer.
    Older Post
    Newer Post
    Close (esc)


    Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

    Age verification

    By clicking enter you are verifying that you are old enough to consume alcohol.


    Added to cart