The labeling of something as either “natural” or “all-natural” is supposed to mean that the product “does not contain added color, artificial flavors or synthetic substances,” but in reality, it’s very easy to find the these words on cosmetics and sunscreens that are loaded with artificial ingredients such as preservatives, genetically modified ingredients (GMO), ingredients synthesized from petroleum, colors and any other number of chemically-derived additives.
Some raw ingredient suppliers label their raw ingredients as organic that can be 95% organic. Thus, when the label states Natural and/or Organic, that does not mean the finished product is 100% Natural.
The only way a consumer can decipher if a product is 100% natural is if the company verifies this with certification. This can be achieved by purchasing raw ingredients that are tested and certified 100% natural and cleansing ingredients used to manufacture the product are certified 100% natural.
Love Sun Body Sunscreens are the first and only sunscreens in the U.S. certified by Ecocert Cosmos Natural (all ingredients are from 100% natural plants and 100% natural minerals, no synthetic ingredients, no synthetic UV filters and no synthetic inactive ingredients). All Love Sun Body Formulas are Reef Safe, 80-minute water resistant, hypoallergenic, non-comedogenic, vegan, with no eye-stinging ingredients.